THINK! – and also look …

by Jeff on October 13, 2010

The U.K. does a great job of making ads.

This is an oldie, but still quite good.

Kind of shocking, but very realistic.


MSF Speaks at International Motorcycle Conference

by JeffOctober 13, 2010 News

From Motorcycle Safety Foundation press release: MSF moderates panels, presents academic papers and gives the world’s safety experts a look at 100-rider study IRVINE, Calif., Oct. 13, 2010 – The 8th International Motorcycle Conference hosted this month by Germany’s Institute for Motorcycle Safety showcased an increased interest in human factors, in addition to its traditional [...]

Read the full article →

Do ‘loud pipes save lives?’ Really?

by JeffOctober 13, 2010 Editorials

Sure. Loud pipes have been known to save lives by getting the attention of distracted drivers. In any debate there’s truth on all sides. That’s why they call it a debate. The loud pipe advocates are half-vindicated by their various anecdotes of near-miss experiences. But then, in any debate, there’s balancing facts on the other [...]

Read the full article →