OK, what does it take to get people to think wearing gear is cool? … Show some styling and extremely talented riders playing outlaw while wearing the latest Icon Moto gear.

It’s all pretty entertaining even if you never do buy this specific brand. Does it present mixed messages? Running from a Mustang that says “Swerve and Protect” and giving a new meaning to the term “hi-po,” yes it does. But breaking the rules is the new rule of the day then isn’t it, so perhaps the counter-intuitive marketing strategy could have its merits nonetheless.

In any event, enjoy the show …

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