MSF introduces ‘Dr. Jim’s Question of the Day’

by Jeff on October 20, 2010

Tweets Challenge Riders on Their Critical Thinking

MSF press release:

IRVINE, Calif., Oct. 19, 2010 – The Motorcycle Safety Foundation is using Twitter and the Web to spark critical thinking among riders everywhere. Dr. James Heideman, MSF’s director of licensing, will be challenging Twitter followers and site visitors with “Dr. Jim’s Question of the Day,” putting riders’ minds to work on a variety of life-saving practices.

The Tweets (msf_usa) and web postings ( will cover a wide range of subjects for both new and experienced riders, from pre-ride checklists to recognizing and dealing with dangerous traffic situations. Heideman also will guide riders to a variety of resources to help them learn more about all aspects of motorcycling and become lifelong learners.

“Whether they just want to learn more or are preparing to get their motorcycle license endorsement, the question of the day will encourage riders of all skill levels to think critically about staying safe on a motorcycle,” Heideman said. “The Web makes it possible to have the Q&A format, which will inform riders in an engaging way. It’s not just a passive lecture. But while the question of the day is intended to educate, it’s certainly no substitute for the hands-on training available through the MSF’s RiderCourses.”

Besides getting quick answers to the daily questions, riders can find out much more by clicking on the link to the MSF’s Motorcycle Operator’s Manual, which addresses all the basics of riding.

With a doctorate in instructional technology and a master’s degree in vocational education, Heideman has applied research, and various theories on instructional design and organizational efficiency, to help improve people’s performance in both public education and the private sector.

Heideman joined the MSF in 2006 and currently directs and manages MSF programs for licensing and certification. He works with state safety administrators, federal government agencies and national organizations to improve rider safety through the development and implementation of training standards and guidelines for license examiners and safety officers. An avid motorcyclist who has raced with such legends as Steve McQueen and Malcolm Smith, Heideman has owned 13 motorcycles on three continents throughout his 42-year riding career, including his two current bikes, a restored 1972 BSA 650 Thunderbolt and a 2003 100th Anniversary Harley-Davidson Road King.

The Motorcycle Safety Foundation promotes safety through rider education and training, operator licensing tests and public information programs. The MSF works with the federal government, state agencies, the military and others to offer programs for all skill levels so riders can enjoy a lifetime of safe, responsible motorcycling. Standards established by the MSF have been recognized worldwide since 1973.

The MSF is a not-for-profit organization sponsored by BMW, BRP, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, Piaggio, Suzuki, Triumph, Victory and Yamaha. For safety information or to enroll in the RiderCourseSM nearest you, visit or call (800) 446-9227.

{ 1 comment… read it below or add one }

frank (squirrel) 02.20.11 at 5:53 am

A question a day e-mail is a good idea. I get “junk” e-mails all the time. This on the other hand will be worth my time. Answering a question every day keeps a safe mindset about riding, since I ride every day I can.

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