Mission statement:

To offer educational articles, news, features, editorials, and more in an effort to inform, cajole, inspire, challenge and positively affect this society’s attitudes toward what constitutes acceptable minimum, and acceptable best practices of rider safety.

The premise is to encourage smart, self-respecting, and respectful attitudes by riders for themselves, and with concern also for those who care about them.

In a society where almost anything goes (helmet/no helmet, gear/no gear), the emphasis is on riders recognizing the best safety practices and taking responsibility for their own education and welfare.

The ultimate goal is to contribute to a voluntary positive shift in the cultural paradigm of safety among motorbike riders.

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