MSF says ‘cool gear’ means wearing all the gear, all the time

by JeffApril 3, 2012 News

  IRVINE, Calif., April 3, 2012 – The Motorcycle Safety Foundation® has released a new safety video highlighting the importance of motorcycle riders and their passengers wearing personal protective gear. “Fool’s Gear, Cool Gear,” based on the MSF’s popular safety poster of the same name, communicates a serious message in an entertaining manner.   Fun, [...]

Read the full article →

Yamaha R1 vs. Porsche 911 on ice video

by JeffMarch 13, 2012 Uncategorized

This apparently frivolous matchup was actually a promo put out to garner attention for the pending newsstand arrival of the latest issue of French motorcycle magazine, Moto Journal. The race was put on in Lapland at the Laponie Ice Racing school. This educational experience includes lapping complete replicas of tracks – including Silverstone and Paul [...]

Read the full article →

MSF Honors Southern California Dealership

by JeffMarch 13, 2012 Uncategorized

IRVINE, Calif., March 12, 2012 – The Motorcycle Safety Foundation presented its esteemed Leadership Award to Southern California-based Mission Motorsports earlier this month, recognizing the 55,000 square foot, two-story, multi-brand dealership for its ongoing spirit of teamwork and readiness to help the MSF with a variety of photo and video projects over the last several [...]

Read the full article →

Drift video is actually a safety gear advertisement

by JeffMarch 6, 2012 Videos

OK, what does it take to get people to think wearing gear is cool? … Show some styling and extremely talented riders playing outlaw while wearing the latest Icon Moto gear. It’s all pretty entertaining even if you never do buy this specific brand. Does it present mixed messages? Running from a Mustang that says [...]

Read the full article →

Tail of the Dragon

by JeffJanuary 26, 2012 Videos

It’s pretty cold now on the East Coast, and my R1 is tucked away on the CTEK smart charger, and only gets ridden on moderate days. Here’s a cool video taken in better weather. I’ve ridden from the Gap a few times, and it is addictive. Well worth going, but as you can see, caution [...]

Read the full article →

Competition Accessories Slider 4.0 Kevlar Riding Jean Review

by JeffJanuary 8, 2012 Product Reviews

  Competition Accessories informed us it just received a new batch of Sliders 4.0 Kevlar riding jeans. The company says its Sliders 4.0 Kevlar Jeans provide the comfort and look of your favorite pair of jeans, but with the added protection of genuine DuPont Kevlar. Sliders Motorcycle Jeans use a generous amount of Kevlar, with [...]

Read the full article →

Insurance Institute announces motorcycle ABS brochure

by JeffJanuary 7, 2012 News

New brochure on motorcycle antilock brakes provides key safety information for riders ARLINGTON, VA — Riding a motorcycle is safer when the bike is equipped with antilock brakes, the Insurance Institute for Highway Safety explains in a new consumer brochure. “Motorcycle ABS: Why you want to ride with it” explains what antilock braking systems (ABS) [...]

Read the full article →

Shoei Neotec Modular Helmet comes to America

by JeffJanuary 6, 2012 News

The New Shoei Neotec Helmet has just been released in the U.S. As with all modular helmets the Neotec will be a DOT certified helmet and come with some great upgrades over the multitec. Considering the the upgrades we expect the Shoei Neotec to come in slightly above the multitec in pricing. We will have [...]

Read the full article →

2011 AMA Motorcyclist of the Year: Grassroots activist Nancy Sabater

by JeffJanuary 2, 2012 News

AMA member and motorcycle activist Nancy Sabater is the 2011 AMA Motorcyclist of the Year. Awarded annually, the AMA Motorcyclist of the Year designation recognizes the person or persons who had the most profound impact on the world of motorcycling in the previous 12 months. Sabater, a motorcyclist from Charlotte Hall, Md., earned the distinction [...]

Read the full article →

Christmas tree carried on motorcycle

by JeffDecember 25, 2011 Features

We don’t know these guys, but they look like they had an adventurous time fetching that cut tree for the holiday. Odds are the Motorcycle Safety Foundation would not recommend this … To those of you who celebrated Christmas today, we hope you had a good day as well!

Read the full article →

MIC offers Extensive New Tire Guide

by JeffDecember 18, 2011 News

For the first time ever, the Motorcycle Industry Council is offering the motorcycling community an in-depth tire guide. Developed in conjunction with leading motorcycle tire manufacturers, this extensive, 20-page street tire guide is designed to assist motorcyclists with tire selection, inspection, maintenance and more. Not only does the MIC Tire Guide help riders choose the [...]

Read the full article →